Product redesigns are moments of accomplishment and celebration for product teams. But with change comes anxiety for many users. Julia Chen lists a collection of the very best tips to launching a product redesign, along with some great examples.
Your loyal users usually don’t like product UI changes, and it’s completely logical. They invested time to learn your product. But when done well, product redesigns give users more value and provide fresh opportunities to re-engage churned customers and attract some new fans.
One of the listed examples in the article is the recent redesign of Dropbox. Dropbox did an excellent job in getting the message and roll-out right. Influencing Redesign from Ed Chao is also worth a read. Rob