The biggest challenge in making a design seem intuitive to users is learning where the current and target knowledge points are. What do users already know and what do they need to know? To build intuitive interfaces, answering these two questions is critical.
You need to be constantly vigilant that you are measuring the right things, for the right reasons, in the right way. So how can metrics help designers in a consistent, practical way?
Critical design decisions should be based on data, not opinions. Use metrics to keep everyone clear headed and on point.
Making errors is an integral part of the way we humans live. As Designers, we must have that in mind when designing. Our designs must be aimed at preventing errors happening.
As designers or SaaS founders we can’t assume our users know how to use our product. They test it. We can use the knowledge our users have from other products and designs. Don’t reinvent the wheel. Use already established usability patterns to reach your user’s goals.
If you don’t have any customers, it’s hard to figure out what they want and where to start. If you start building your product too early, you risk building for the wrong customers. That’s why you need to learn more by researching your customer.
While this article is not directly related to design, the key takeaway is if you don’t know who your ideal customer is, you can’t design (build) a product that solves your customer’s pains. Always take the time to research your audience.
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