Design

Design has always been an important element of software development. However, in the days of shelf wear, installations, switching costs and lock-in it was often the poor relation. SaaS transformed the relationship with the customer as power shifted and the ability to cancel became a mere click away. Design and UI/UX are to the forefront of all successful SaaS applications.

The following resources represent some of the key SaaS design pieces helping shaping leading SaaS businesses.

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Design principle: Error & Forgiveness

Making errors is an integral part of the way we humans live. As Designers, we must have that in mind when designing. Our designs must be aimed at preventing errors happening.

As designers or SaaS founders we can’t assume our users know how to use our product. They test it. We can use the knowledge our users have from other products and designs. Don’t reinvent the wheel. Use already established usability patterns to reach your user’s goals.

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Don’t build your product without knowing your customers first

If you don’t have any customers, it’s hard to figure out what they want and where to start. If you start building your product too early, you risk building for the wrong customers. That’s why you need to learn more by researching your customer.

While this article is not directly related to design, the key takeaway is if you don’t know who your ideal customer is, you can’t design (build) a product that solves your customer’s pains. Always take the time to research your audience.

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