Inbound Marketing

Inbound marketing is a form of marketing that was initially synonymous with Hubspot but is now mainstream for all B2B marketeers. The goal of inbound marketing is to create ‘remarkable content’ i.e. content that gets noticed and talked about. As greater numbers of prospects search online for their own solutions to challenges they may have it is important for marketers to demonstrate value through the creation of content assets ( i.e. blogs, white papers, case studies) that help to educate, inform and in some instances humor prospects.

The following represent some of the key SaaS resources relating to inbound marketing.

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Key Recommendations

Get found using inbound marketing

The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information,...

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Conquer keyword research with these 10 tools

While some people cringe at the thought of this, others have a variety of tools and strategies in place for achieving success. There is no denying the fact that keyword research is part of an advanced SEO strategy. Even so, that doesn’t mean the process has to be long, drawn out or costly.

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The uncensored guide to promoting a blog post

If you don’t promote, you’re going to end up wasting a lot of the hard work that goes into the content of your awesome web site. On top of that, people won’t be able to take action on the advice provided in your blog posts!

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A framework for maximizing startup marketing effectiveness

At a board meeting last week, one of the VPs of Marketing I’m lucky to work with presented a brilliantly simple way of explaining the evolution of a startup’s marketing tactics. I’ve drawn a diagram of the idea above, which borrows heavily from McKinsey’s 3 horizons.

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The importance of segmentation for your SaaS startup

As your startup scales, customer segmentation can become an important tool for the entire company, just like it was for Best Buy. Personas anchor product design and development, marketing and sales, and even customer success to tangible user archetypes. Personas define the company’s strategy of which customers to pursue and which not to.

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